|Merweb – a new hospitality concept for the Middle East|
Merweb is a fit-for-purpose hotel brand
Doha, State of Qatar, Monday, 04 January 2010: Katara Hospitality is one of the leading hotel owners and developers in Qatar with a portfolio comprising unique branded properties managed by prestigious international hotel operators. With an industry experience dating back to the pioneering days of hospitality in Qatar, Katara Hospitality has embarked on its next venture: hotel operator.
“Merweb is the Qatar born and grown brand – a new hospitality concept for the Middle East. The Merweb concept is intimately related to the history of the country. The ancient Merweb fort that once provided shelter for traders and seafarers has now developed into the modern hotel concept that caters to modern business travellers – a metamorphosis of Arabic hospitality heritage enhanced through technological innovation”, says Tamara Khalil, Group Director of Marketing at Katara Hospitality.
Marketed under the “Stress-free living” banner, the branded hotels focus on providing a stress free living environment wherein guests can focus on business matters rather than daily essentials. “Just like in the ancient times”, says Khalil, “Merwebhotels are the oasis that reveals to travellers a different dimension of life – now the hassle free upbeat, cosmopolitan corporate life that can be enjoyed at full speed, since we are taking care of all mundane aspects”.
Khalil added while further explaining the brand concept: "A Merwebhotel not only engages in direct dialogue with business travellers, but places them fully at the centre of this hospitality experience. This is a hotel where they can stay in contemporary and comfortable business-friendly accommodation and experience a dedicated range of smart amenities and services, while savouring overall a subtle flair of Arabic heritage. It is specifically designed to help them perform to their best ability - at a price point where they can enjoy excellent value for their money."
Typically, a Merwebhotel acts as a focal point for business communities wherever it is located; each property features thoughtfully zoned spaces. Innovative technologies include property-wide Wi-Fi, paperless reservations and billing, in-room connectivity, and real-time online communications. Advanced technologies are also deployed throughout the properties to reduce operational costs, enhance energy conservation, and provide safe and controlled access.